Vincenzo Nibali rides the Haute Route as new partnership announced

Q36.5, the Italian cycling apparel brand has inked a significant partnership deal with the Haute Route as technical partner for the upcoming 2024 multi-day cycling series. This collaboration will be spearheaded by three-time Grand Tour winner Italian cyclist Vincenzo Nibali.

As part of the partnership, Q36.5 will outfit all cyclists participating in the 2024 Haute Route events with its iconic Gregarius Pro Jersey, with plans to unveil the new race kit 2024 design in April. In keeping with Q36.5’s commitment to maintain cyclist’s core temperature at 36.5ºC, the jersey features an aerodynamic design tailored for high-intensity riding, along with proprietary materials sourced within 350km from its Bolzano headquarters. As well as manufacturing, the brand continually optimises its state-of the-art gear in its Bolzano-based Research Laboratory, ensuring an unmatched fit and performance.  

Injecting a dose of star power into the collaboration is cycling legend and Q36.5 Brand Ambassador Vincenzo Nibali, who will be riding alongside cyclists at the grand finale of the Haute Route Pyrénées edition this summer. “Having lived and breathed cycling since the age of sixteen, I’m very excited to be ambassador for a brand that invests so much into helping cyclists improve their performance,” said Vincenzo.

Participants will don the official Q36.5 Jersey for the two highly-anticipated 2024 Haute Route events: The Haute Route Pyrénées and the Haute Route Alps. Carefully designed with bucket-list climbs made famous by the Tour de France, the routes promise unforgettable adventures through scenic landscapes, from the rich Pyrenean views of Pau to Béarn, to the breathtaking mountain ranges stretching from Megève to Nice.

Eric Conrad, Haute Route CEO, said: “We are delighted to be partnering with a brand that so closely shares our values. Haute Route has offered amateur enthusiasts across the world multi-day cycling events since 2011, and shares Q36.5’s commitment to delivering a professional-grade experience. From premium hospitality to flawless event management, the Haute Route mirrors professional road racing in a way that is accessible to all levels of riders.”

Luigi Bergamo, CEO and Head of R&D at Q36.5, said: “Q36.5 is proud to partner with the Haute Route France and equip all riders participating in the 2024 edition with the Gregarius Pro Jersey and Summer Cap, enabling them to push themselves to the limit and beyond in the world’s most prestigious amateur bike event.”

As Q36.5 and the Haute Route gear up to provide cyclists with an unparalleled experience, anticipation surges for the two editions ahead.