The Haute Route and Bollé continue riding together this year

Bollé, a French brand founded in 1888, announces the continuation of its partnership for 2024 with the Haute Route, an alliance that celebrates a shared passion for cycling, performance, and human adventure.

This renewed collaboration after three years underlines Bollé’s continued commitment to the global cycling community while highlighting the values of surpassing oneself and excellence shared by both entities.

“We are delighted to continue our partnership with the Haute Route, an alliance that goes far beyond a simple brand association,” says Alexandre Israël, vice president of Bollé. “Our shared values of performance, surpassing oneself, and human adventure make this collaboration a genuine extension of Bollé’s DNA. Through the Haute Route, we have the unique opportunity to share our passion for cycling with a community of enthusiasts from all over the world.”

The history of Bollé and cycling is deeply intertwined. For decades, Bollé products have equipped the world’s best cyclists, offering an unrivaled combination of technology, comfort, and style on the road. As a partner of the Haute Route, Bollé continues to strengthen its presence within the amateur cycling community, offering participants access to its cutting-edge products and unmatched expertise.

The Haute Route offers an unforgettable cycling experience with two events on the legendary roads of the Pyrenees and the Alps, including some legendary Tour de France routes (Col de la Loze, Alpe d’Huez, Col du Granon).

Pyrenees 2024 from 1 to 5 July: 5 days, 555 km and 14,440M+.

Alps 2024 from 25 to 31 August: 7 days, 755 km, 20,100 M+.

As in recent years, Bollé will be activating its partnership with products for the podium at the prize-giving ceremonies, a presence at the start in Megève, and a booth where its latest products can be tested. The brand will also be organizing a warm-up ride on the eve of the start of both races, with Bollé-equipped ride leaders and the presence of an athlete in the Alps.

Press contact: Sandie Tourondel |